3 reasons why promotional merchandise is important for your business

When it comes to marketing, it’s important to explore as many avenues as possible to maximise the success of your business. This could include digital advertising, social media advertising, traditional advertising and, of course, branded merchandise.

Unlike the first 3 approaches, however, marketing with branded merchandise can often be overlooked, especially by smaller businesses with less budget. But, the truth is, when it’s done right, it can be an extremely valuable part of your marketing mix.

It can build brand awareness

There’s a reason brands have clothing ranges and, it’s not just to find additional revenue streams. Although, that certainly plays a small part. By providing their fans and supporters with branded clothing, they’re actually radically enhancing brand awareness.

Even one person wearing a branded Nike cap, for example, is going to interact with a lot of people. Times that by a few thousand for every Nike cap owner and that number grows exponentially. That means a lot of people are going to be exposed to the Nike logo and result in a considerable uplift in brand awareness.

Top Tip: Clothing and transportable items work best for building brand awareness. Think hoodies, t-shirts, and hats and also other transportable items such as bags, water bottles and pens.

Improves brand perception

While it’s important to build your brand awareness, there’s no point doing that if you’re not simultaneously improving the way people feel about your brand. For example, if you were to give people poor quality branded merchandise or items they’re not likely to use that won’t leave with a positive opinion of your brand.

Top Tip: Improving brand perception is down to 2 key factors: quality and usefulness. For this reason, we always recommend providing your customers with high-quality branded merchandise they’re likely to get a lot of use out of. Pens, USB sticks, water bottles and bags are a great start.