Quality Logo Embroidery – Where does it all begin?

Have you ever thought about quality logo embroidery and what it takes to make your brand shine on branded promotional clothing.

The creativity and care that goes into every garment is evident. With the touch of a button, the machines begin, and as you watch, the embroidered logo appears like magic, stitch by stitch, and the garment is transformed into a wonderful way of promoting your business or making your staff feel valued. All are small considerations, but they’re a part of the big machine that makes a company successful. 

Each element of the process is so important from the needle to the thread, to the thread tension right down to the digitisation of the logo.

The Needle

Imagine trying to draw a detailed portrait with a blunt, heavy-weighted pencil. There’s no way you’ll be able to capture the intricate details. Similarly, replicating the finer details of your brand’s logo in stitching requires a high-quality, sharp needle that’s the right gauge for the job.

Backing Paper

If you’ve ever written in a notebook without padding, you’ll know your handwriting usually suffers. But when you place a few sheets of paper behind as padding, your writing looks much better. 

It’s the same with embroidery. Maximising the quality of your embroidered logo requires the right type of backing paper, with an adequate thickness, to ensure the fabric doesn’t pulsate and harm the quality of your logo.

Thread Quality

There are two key reasons to choose high-quality embroidery threads. First, lower-quality threads are more likely to break during production, which can cause imperfections in the detail of the logo. Second, lower-quality threads are also more unpredictable in the dyeing process, which can cause inconsistencies in Pantone colour and cause your logo to look off-brand.

Thread Tension

When it comes to thread tension, it’s all about finding the right balance. If the tension is too tight with upper threads, there will be multiple thread breakages. If it’s too loose, on the other hand, your custom embroidered logo will be plagued with loops across the surface. The right balance of lower thread tension ensures the embroidery stays locked together. When it’s too loose, it’ll impact the upper thread tension and cause loops. When it’s too tight, it’ll pull the logo into the fabric, making the logo look sunken and potentially damaging the fabric.

Artwork Digitisation

It’s also important to use state-of-the-art technology as part of the logo embroidery process. This is because the software allows us to replicate your logo and brand artwork to a much higher degree of accuracy—the better the technology, the better the final outcome.